Senior Strategist

London, England, United Kingdom · Strategy · SSTRAT1118 expand job description ↓


Hello! We are Jones Knowles Ritchie.

Since 1990, we’ve been helping some of the world’s biggest and best brands to grow. How? By creating, unlocking and enhancing their strategic potential with our weapon of choice: brand design. We’re independent, international… and hiring.

Senior Strategist Role

We are looking for a Senior Strategist to work with a portfolio of iconic, global consumer brands. You will collaborate with clients, strategists and designers to develop approaches that challenge the category and make our brand design commercially powerful.

This is an exciting opportunity to learn and grow. You will build on your experience of branding, semiotics and consumer research to influence how brands grow – and create a more sustainable world. You will report to a Strategy Director and become an active member of our global strategy team.

Decode Culture and Categories - Help build a world-class specialism in trends, semiotics and consumer insights – partnering with research agencies, strategists and designers.

Partner with Client Services - Become a trusted advisor to our clients. Help define Statements of Work and Design Briefs – accurately articulating the strategic opportunity.

Create Brand Strategies - Answer bigger strategic questions, connecting brand objectives to a clear vision, purpose and plan — both for your brand portfolio and individual projects.

Define Brand Ideas and Innovation - Use insights into people’s needs, motivations and behaviours – creatively defining Brand Ideas that challenge the conventions of the category.

Collaborate with Designers - Steward of brand strategy through the design process – guiding the design of bold, simple and iconic brands.

Evolve our agency model - Bring fresh thinking and insights – improving JKR’s positioning, thought leadership, processes and toolsets.



  • 3+ years’ experience of Brand Strategy at a leading agency, consultancy or brand.
  • Practical experience of trends, semiotics and consumer insights.
  • Practical understanding of brand design, category disruption and innovation.
  • Passion for fast-moving consumer brands — food, beauty, apparel and retail.
  • Collaborative mindset, with the ability to balance listening with strategic contribution.
  • Confident at simplifying and communicating strategic ideas.
  • Ability to define and manage strategic deliverables for your projects.


Pension - jkr will match your pension contribution between 3% and 7% of your salary

Private health care via Vitality

Discretionary annual bonus

Life assurance policy

Income protection policy

20 days holiday per year plus Christmas closing

Cycle to work scheme

Season Ticket Loan


Salary £35k+ depending upon experience

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